Here's a result we're happy with: we moved traffic for a client from Facebook into their Telegram channel. The channel keeps growing, and every new subscriber comes in at a very good price.
Why push Facebook traffic into Telegram
Facebook gives you massive reach and precise targeting by country, age and interests. But if you send that traffic to a website, most people read for a minute and leave.
A Telegram channel works differently. Once someone subscribes, you can talk to them every day — market updates, project news, offers — and every next post reaches them for free. That's why for crypto projects a subscriber is often worth more than a one-time website visit.
How the funnel works
- Ad on Facebook. A creative built around a clear promise of what the person will get inside the channel.
- One step to Telegram. The click leads straight to the channel with an obvious "join" action, with no long landing pages in between.
- A channel that looks alive. Fresh, useful posts right at the top, so a new visitor sees why it's worth staying.
- Constant optimization. Creatives and audiences that don't bring subscribers get switched off quickly, and the budget moves to what works.
The result
The client's channel grows steadily, and subscribers come in at a price that makes the channel profitable to scale. Today our average cost for this kind of traffic is around €1 per subscriber from Tier-1 countries — we break down the details in our guide on how to advertise a crypto channel.
Two more Telegram cases: $0.86 per subscriber for a fintech channel and 500 new members for an investment club.
Want similar results for your project? Get in touch, and we'll break down your funnel and estimate a CPA forecast. More case studies — in the blog.