Case: advertising a Telegram channel in the "international finance" niche.
Goal
Bring a targeted audience to subscribe to a Telegram channel about finance.
How we did it
Platforms and approach. We used advertising tools focused on international markets. Campaigns ran with detailed targeting on people interested in investing, trading and financial education.
Creatives. We built hook-driven creatives that promised useful content, timely financial insights and unique analytical materials — the things the channel actually delivers.
Optimization. Throughout the campaign we actively tested different offers and creatives. Optimization was based on CTR, cost per subscriber and audience engagement.
Results
- CPL (cost per subscriber): $0.86
- Total ad budget: $1,399
- New subscribers: ~1,627
- Status: work with the client continues, the campaign is in its active phase
Takeaway
Careful targeting, testing and optimization kept the cost per subscriber low — which matters especially for international audiences, where cost per lead is usually higher. The Telegram channel is steadily filling up with quality subscribers who are ready to engage.
If you're planning to grow a crypto or finance channel, read our guide on how to advertise a crypto channel, where we share current prices and sources. Related cases: moving Facebook traffic into Telegram and 500 new members for an investment club.
Want similar results for your project? Get in touch, and we'll break down your funnel and estimate a CPA forecast. More case studies — in the blog.