Ads in Telegram channels brought 500 new clients to an investment club.
The task
The goal was to attract new members to an investment club through effective advertising in Telegram channels. We were looking for an audience interested in long-term investment solutions, and we needed wide reach.
The solution
We set an ad budget of €2,000 and picked several popular Telegram channels focused on finance and investing. In these channels we ran a targeted campaign offering membership in the investment club, which provides unique analytical materials and investment advice.
Key steps
- Channel selection. We carefully picked 5 channels with active, engaged audiences that matched the topic. Each channel had between 50,000 and 200,000 subscribers.
- Creative. The ad posts covered the club's benefits, successful investment examples and exclusive offers for new members.
- Targeting. We focused on people interested in investing, crypto and financial markets.
- Format testing. We launched several ad message formats to find out which one works best.
Results
- Member base growth: over 500 new members in the first week after launch — 25% of the planned growth
- High conversion: a 22% conversion rate to registration, well above the industry average of 7–10%
- Quality clients who actively join discussions and follow the club's recommendations
- Campaign reach: more than 2.5 million users
Takeaways
Advertising in Telegram channels proved to be an effective way to reach the right audience and grow the client base. For €2,000 we got 500+ new members, strong conversion and a quality audience — which confirms the potential to scale campaigns like this further.
Planning to grow your own channel or community? See our guide on how to advertise a crypto channel. Related cases: $0.86 per subscriber for a fintech channel and moving Facebook traffic into Telegram.
Want similar results for your project? Get in touch, and we'll break down your funnel and estimate a CPA forecast. More case studies — in the blog.